PROOF IN THEORY


MOTION / BRANDING / PACKAGING

Proof In Theory is a experimental Beer brand that takes a deep dive into the scientific side of brewing beer. This brand showcases just how unique any kind of brand can go, including custom designed can shapes, flavors like no others, and a story to follow just how this brand came to be. Following the main character, Dr. Patrick Ivan Tate, watch as he creates what is considered the “Perfect Beer”.