NATIVE SHOE REBRAND

The Native shoe rebrand was a project focused on vamping up a already existing shoe brand. For my brand of choice, I went with a shoe that is not so common, Native. These shoes are great for air flow and comfort, but lack the more mature branding that many people look for in shoe brands. My approach was to bring a sleek and modern feel to the brand to make it feel more mature for adults, while still feeling true to the shoe.